Community Conversation with Shannon Brawley & Shayna Cohen

“The biggest issue facing our industry is the lack of individuals coming into the industry,” Rhode Island Nursery & Landscape Association Executive Director Shannon Brawley told our board member Sue AnderBois. “And we have such an increasing demand for our services, for our products, as we navigate climate change, as we navigate issues around food security, (and) protecting our farmland. All of these things are tied to our industry.” 

So over the past few years, RINLA developed Growing Futures, a suite of career programs to connect people, companies, and training in the $2.5 billion plant-based industry. Growing Futures includes the first-in-the-country multi-employer registered apprenticeship program in the field. And part of the program included a partnership with the state’s Department of Environmental Management, which estimates that over eight weeks, Growing Futures participants contributed to a labor savings of over $100,000, reflecting 5,000 labor hours, and helped clear 18 miles of public lands.

And the reaction from both employers and job seekers was rewarding. “We got almost these love letters from people,” said Shayna Cohen, senior consultant with Karen Karp & Partners, who helped develop the programs. “We were bringing people in, showing them potential, finding where their passion was, linking it to what we had to offer, and putting them in front of employers.”

Thank you, Shannon and Shayna, for developing systematic ways to connect prepared workers with meaningful jobs that offer living wages in an industry at the forefront of some of our most pressing challenges.